According to a recent report, Sony Interactive Entertainment has reduced the initial production of the Playstation 5 to 4 million units. Previously, in July, Bloomberg and Nikkei reported that Sony will increase its Playstation 5 initial production to 10 million units by the end of the year. This happened because of the enormous demand during the COVID-19 pandemic.
Sony reduced this initial production due to the lack of production of their system-on-chip by 50%. This caused Sony Interactive Entertainment to be forced to reduce production from the console. Even though the production from system-on-chip is starting to improve, that doesn’t mean we can say it is “stable”.
Sony are using air freight to ensure that PS5 can meet demand / supply enough units
The company has booked 60 flights from October (Delta 747) to ship consoles to retailers. This supply is expected to last through the quarter
Air freight is faster than sea, but more expensive.
— Daniel Ahmad (@ZhugeEX) September 14, 2020
Even if they increase production of the console, Sony will still find it difficult to fill the existing demand due to shipping limitations. According to a recent report from Daniel Ahmad (Senior Analyst Niko Partners), Sony even chartered 60 flights / planes for this October in order to fill their request. The question is that Sony has a supply of consoles until its release at the end of the year, but how much “demand” is that?
Sony Interactive Entertainment yesterday announced the “Playstation 5 Showcase” on 17 September. According to rumors and expectations, they will announce the price and release date of the console. Masahiro Wakasugi (Bloomberg Intelligence Analyst) himself predicts that the price of the Playstation 5 based on its version will range between $ 449 (non-digital) and $ 399 (digital).